How e.l.f. Became a Social Media Giant
February 11, 2010 by scott
Filed under Blog Posts
- Todd Wasserman
Source: http://www.brandweek.com
Few brands have had as singular a focus on social media as e.l.f., a cosmetics line that does zero in the way of traditional advertising yet has strong working relationships with about 500 bloggers. As the CMO for e.l.f. (the acronym stands for Eyes Lips Face), Ted Rubin is known for his [...]
