Speakers and Coaches

Speakers/Coaches include:

Sarah Pinnix is a mom of three who has been immersed in the social media world since starting her first blog in 2007. Armed with a desire to share her knowledge with small business owners, she founded the “Talk of the Town” Social Media Workshop Series in Boone NC.  She is founder of Real Life Blog and High Country Mom Squad, as well as co-founder of WiiMommies.com.  Sarah is currently host of the interactive MomTV webshow “Get Real,” and co-host of the Wii Mommies internet radio show. Sarah’s goal is to help business owners move from broadcasting their message in the media abyss, to developing meaningful relationships with potential consumers.

Sarah has worked with several brands, companies and tourist destinations on marketing campaigns and social media consulting, including , EA SPORTS Active fitness, Nintendo, Ocean Isle Inn, Little Debbie, Frito Lay/ Subway, Broyhill Inn and Conference Center, Chick-Fil-A of Boone, River House Inn, Great Wolf Lodge, Ubisoft, E.L.F. Cosmetics, Small Businesses, and more.

Scott Dickson is the President of Dickson Interactive, LLC. Scott has been helping businesses and organizations define and reach their target audiences for nearly 15 years. A veteran of traditional media advertising, including broadcast, newspapers, and magazines, Scott embraced the digital world when he became the Director of Online Sales for Media General in the NC region and as a Director of Business Development for the real-estate portal, Listingbook.com. After meeting success in the digital world, Scott realized there was a dire need for businesses to optimize their online marketing strategies to take advantage of the culture shift to the digital world. For the past 3 years, Scott has acted as both a consultant and project manager to help lead customers through the digital maze, maximizing their online presence with organic search engine optimization, usability and functionality analysis, competitive intelligence, conversion metrics, analytics, content development, distribution and social media marketing. A graduate of Appalachian State with a BS in Communications, Scott is also a published author and accomplished musician.

Boomer Sassman is the President and Digital Technology Director for Big Boom Design. For over a decade Boomer has been building progressive, straightforward, and striking websites that combine the perfect mixture of form and function. His fascination with the internet and website design began in the mid 90’s before the days of Google. At that time website design and search engine techniques were fairly simple compared to today’s standards. Boomer began teaching himself Flash Animation and started incorporating these animations into his website projects whenever possible. This interest in Flash (motion) based websites forced him to become an expert in search engine optimization. As the internet continued to evolve, so did Boomers’ interest. First it was the Open Source movement followed by Content Management based websites, also known as blogs. This “worldly” knowledge of the internet gives Boomer an uncanny ability to select the perfect platform to build any type of website, no matter how complex. Basic HTML, Animated Flash, Content Management, and of course Blog design are all offered by Boomer and his staff at Big Boom Design. A graduate from Appalachian State University with a degree in Industrial Design, Boomer also works on the side tinkering with electric cars and sustainable building designs.

Jennifer Houck is a well experienced blogger, social media consultant, and wordpress guru.
Jennifer has been a blogger, at www.onemomsworld.com and a blog (wordpress) designer since 2005. She lets her passion for social media help guide her to make the right path for her client’s businesses.
Jennifer he is now contracting with BabyCenter.com to manage their social media pages, such as
Facebook and Twitter. She is very heavily involved in the Mom Blogger community and connects with businesses to help get the word out about their new innovative products. Jennifer believes Social Media is the wave of the future and she loves to help get more people associated with the new marketing of the future! Companies that Jennifer has worked with include Purex, Weight Watchers, Primrose Schools, Johnson & Johnson, Uprinting.com, Ocean Isle Inn, and more.